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Institute For Research In Korean Management

IRKOM

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[Jinju K-Entrepreneurship Forum Highlights the Importance of Entrepreneurship with Keynote Speech by Donghoon Kim, Founding Director of IRKOM]

2024-10-07
진주 K 기업가정신 국제 포럼 기조 연설 사진

2024 IRKOM Research Support Project Competition selection results

2024-06-28
대표썸네일

Notice of the scheduled date of announcement of 2024 Research Support Project Competition winners

2024-06-20
대표썸네일

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Research Program & Research Achievements

Research on the Establishment of Successful International Business Strategies
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We systematically research various current issues facing companies today.

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We systematically research various current issues facing companies today.
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The Catch-Up Strategies of LG Group in the Global Rechargeable Battery and Washing Machine Industries: From Laggard to Market Leader

To keep their winning streak going in the face of competitive pressure from both market leaders and Chinese companies, Korean companies need to further enhance the strengths of the Korean management s ...
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A Case Study on the Global Growth of Samsung SDS's Logistics Business Based on Differentiated IT Services

This study intends to analyze the core features and specifics of IT services in Samsung SDS's logistics business and to explore the differentiators of Samsung SDS as a Korean company from its global c ...
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Establishing the G-localization Strategy Model of K-Beauty and K-Startups: Multiple Case Studies from the Japanese Market

Recently, Korean startups, particularly beauty companies, are actively seeking to enter overseas markets. As many businesses face the prospect of limited growth due to the limited size of the domestic ...
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A Case Study on the Global Success of HYBE: Serendipity of Sustainable Challenge-based Innovation

With a history of more than 30 years, K-pop's global expansion has been limited largely to Southeast Asia, and even more so to the markets of Japan and China. Against this backdrop, Big Hit (predecess ...
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Amorepacific: Success, Sluggishness, and Resurgence

After growing into one of Korea's leading cosmetics brands, Amorepacific made it big in the world market in the mid-2010s. However, it suffered negative growth for several years after 2020 due to the ...
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A Study of a K-Beauty Startup, “ohora”: From Fingertips into the World with Ideas and Passion

Many local startups building on fresh ideas and innovative technologies have recently been founded to boost the spirit of challenge. The startups have cultivated capabilities to combine various techno ...
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Breaking New Ground Beyond K-Pop: HYBE's Journey to Become a Global Music Powerhouse

The global rise of K-pop underscores the significant expansion of cultural industries originating from non-Western, non-English-speaking countries. K-pop has been a driving force behind the 'Korean Wa ...
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A Study of Innovation Strategies and Leadership in East Asian Companies: A Comparison Between Samsung's Lee Kun-hee and TSMC's Maurice Chang

This project aims to conduct an in-depth comparative analysis of innovation driven by Lee Kun-hee and Morris Chang, former chairmen of Samsung and TSMC, respectively, leading companies of Korea and Ta ...

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