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Institute For Research In Korean Management

IRKOM

Interdisciplinary approach to research in business management

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2025 IRKOM 2nd Research Support Project Competition Project Selection Results

「K-Business & Consumer Insight Forum 2025」

[Jinju K-Entrepreneurship Forum Highlights the Importance of Entrepreneurship with Keynote Speech by Donghoon Kim, Founding Director of IRKOM]

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Research on the Establishment of Successful International Business Strategies

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We systematically research various current issues facing companies today.

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Gentle Monster: Leading the Global Market with Unique Design and Innovative Marketing

Gentle Monster, founded in 2011 by CEO Hankook Kim, is a South Korean premium eyewear brand that has garnered global attention through its unique designs and innovative marketing strategies. Initially ...

Leading K-Content Firms Strike Supply Deals With U.S. FAST Channel Samsung TV Plus

Leading Korean content owners including CJ ENM and NEW ID have struck supply deals with Samsung TV Plus, a U.S. free ad-supported TV (FAST) channel. The arrival of some 4,000 hours of free-to-stream ...

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K-Athleisure Brands Grow Fast: Diversification and Overseas Expansion

In addition to saturation due to the market's rapid growth, the Korean leisure market, suffering from severe sluggish domestic demand due to the variable COVID-19, is showing growth again and drawing ...

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Solar Power and Korean Companies' Response

Carbon neutrality for global warming and overcoming the climate crisis is currently a top priority worldwide. At COP28 (28th Conference of the Parties to the United Nations Framework Convention on Cli ...

Ongoing Projects

We systematically research various current issues facing companies today.

The New Leader of K-Content: Naver Webtoon’s Journey to Global Domination

The global webtoon industry is rapidly growing within the broader content market, and at its center stands Naver Webtoon. As of 2024, the platform recorded 170 million monthly active users and success ...

Case Study on the Global Success of Korean Defense Companies to Identify Korean-style Management Strategies

This study focuses on the global export success cases of Korean defense companies—such as the K9 self-propelled howitzer, K2 main battle tank, and FA-50 fighter jet—to analyze the characteristics and ...

Pioneering a New Market for Clothing Care: LG Styler’s First-Mover Strategy in the Global Arena

The LG Tromm Styler represents a leading example of the Triple K model, in which a "K-corporation" develops a unique "K-product" based on a distinct aspect of Korean lifestyle—in this case, "K-laundry ...

Case Study on Mirae Asset’s Successful Global Expansion

The financial industry, alongside manufacturing, forms one of the two pillars of the national economy. While Korean manufacturing companies have demonstrated proven success in global markets, the fina ...

From the Han River to the Streets of the World : The Globalization of ‘Andar’ and K-Athleisure

This study aims to identify the strategic factors that enable Korean hidden champion (so-called “K-Small Giants”) to succeed in the global market, focusing on the international expansion of the Korean ...

A Global Theme Park Success Model Based on Korean Customer Experience Strategies - The Case of Everland’s K-Management

This study is a case analysis of Everland’s 50-year management history, operated by the Resort Division of Samsung C&T, with the aim of developing a Korean-style theme park management model (K-Managem ...

Cross-Industry and Global Expansion of Gamification Strategies: Case Studies of the K-pop Dance Game Audition and the Running App RunDay

This study empirically analyzes how gamification and global localization strategies have been successfully applied across different industries through the cases of the K-pop dance game Audition and th ...

K-Global Strategy for Acquiring Dynamic Capabilities

This study aims to develop a structured K-Global Strategy by analyzing the successful cases of Korean companies—COSMAX, Osstem Implant, and Paris Baguette—that have not only sustained but expanded the ...

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